Influencer marketing involves paying individuals with a large online following to promote a brand or product to their followers. The compensation for these promotions can vary greatly, and may be based on factors such as the size of the influencer’s following, the engagement their posts receive, the content they are promoting, and the length of the campaign. Some influencers may charge a flat fee for a post, while others may request a commission based on the sales generated from their promotion. It is ultimately up to the influencer and the brand to negotiate the terms of the compensation for an influencer marketing campaign.
Why brands value performance-based influencer compensation?
Influencers are now able to track our spending dollars in our digital environments thanks to advancements in technology. Conundrums in marketing have evolved beyond a desire to know what works, and questions now often concern how to intensify the methods that work.
As a result, performance-based marketing and the method of rewarding marketers make sense for many brands. It is more comfortable and economical for brands to pay for actions and actual conversions.
What is the method marketers use to measure influencer performance and determine compensation amount?
Performance tracking is done in a few ways by marketers. It is possible to implement this method in-house on a small scale. The strategic partnership between brands and affiliate marketing managers is a super scalable one if a brand has the budget. Following are the methods marketers use to efficiently measure influencer performance and determine Compensation Amount.
Google’s URL builder:
This tool lets marketers generate unique links which can then be distributed to influencers, who can share these links on social, blogs, newsletters, etc.
Affiliate marketing management:
The most effective way to scale this technique is through affiliate marketing companies, if brands have the budget. In addition to strategic partnerships, they are also experienced in tracking and can perform tracking for your brand. It saves time and money by providing reports that would otherwise be time-consuming and require a lot of additional tools to generate on your own.
Each influencer may receive a coupon or discount code from some brands.
Other ways to compensate influencers
A high return on investment (ROI) and the ability to reach new target groups are the advantages of Influencer Marketing. However, the issue of how influencers should be compensated remains somewhat unclear in the industry. Therefore, below is an overview of how influencers can be paid in more than one way.
- Gifting or rewards
- Pay per post
- Performance only
- Comped event or trip
- Content licensing fee
- Fixed rate + performance bonus
- Store credit or rebating
Getting to know influencers and their working style will help you understand the value they can bring to your brand as you start reaching out & negotiating with them. If you want to know more about how much should you pay an influencer and what are the factors to be considered, you can read this article thoroughly. It will help you determine the right compensation. If you still have any doubt, let us know in the comment section below!